Curious About: Unicorn Craze
Why are adults obsessed with a mythical creature?
In direct opposition to the activated charcoal trend, sparkly whimsical unicorn-inspired foods, drinks and fashions are a bright spot permeating our Facebook feeds today. No longer are horned-horses with magical powers relegated to fantasy books or children's birthday parties, but rather marketing products as unicorn snot, unicorn toast or unicorn pool floaties, is an accepted, sometimes begrudgingly, part of pop culture. Even Lisa Frank couldn't have dreamed up the spike in today's unicorn craze. Or maybe she had a crystal ball that we didn't.
So WHY are the legendary creatures causing such fascination?
- Blame it on a case of millennial nostalgia. In today's news of doom and gloom, Jane Buckingham of trend forcasting company Trendera explains:
"Not only do the millennials remember the unicorn as a fun, carefree symbol of their youth, but in confusing times, we want things that provide hope and positivity. And nothing symbolizes that more than the unicorn.”
Remember when zombies and vampires were the fantastical trend? Researchers say that was because we were already in a hopeful and positive mindset as a society at that time, unlike now. Unicorns represent escapism.
- And now for the more surface level answer - Unicorn colors are the visual eye candy worthy of Instagram likes. Seriously though, multicolored saturated representations are the picture perfect answer to today's visual social media culture.
PSA: If you're buying into the unicorn craze, just be sure to avoid any phallic missteps.
Anyway, are narwhals next? Nah, but mermaids are.
What are you curious about? Leave a comment & let me know.
[Image Source: Elena Roussakis]